Innovations in sports business: what technologies are used to create equipment. Modern technologies in sports Comparison of traditional, developmental and innovative training systems

How new generation equipment is changing sports

Films about the heroic exploits of Soviet and Russian athletes, which are at the peak of popularity, create an unshakable belief that in order to demonstrate unprecedentedly high results to the whole world, the indestructible Russian spirit, the steady hand of a coach and the will to win are needed. At the same time, doping scandals are on everyone’s lips, centered on the idea that doping is the main reason for the success of domestic athletes.

Behind every sports victory, however, is the work of doctors and psychologists, nutritionists and, of course, developers of the latest technologies. They do everything possible and impossible for the speedy recovery of competition participants after training and exhibition performances.

The development of sports technologies has become rapid in the last decade. The continuous search for new solutions affects the sphere of clothing, equipment, and equipment.

"Miracle Form"

Today, this phrase not only denotes an athlete reaching the optimal level of his physical capabilities, but also emphasizes the quality of the clothing in which he rests, trains and performs.

Legendary brands of sports equipment are in constant competition and strive to offer the best solution - clothing that will be a tandem of durability, ergonomics, and comfort for professional athletes and fans of active sports.

For skiers from the United States, the legendary American company North Face did its best, spending 2 years creating more than 60 innovative pieces of equipment.

At the recent Olympics, Canadian snowboarders competed in the high-tech Coldgear Infrared uniform, developed by scientists from Under Armour. Such sportswear helps the athlete maintain optimal body temperature in anticipation of the competition and directly at the start.

Inside, this sports uniform is covered with a special layer of special ceramics, forming an air layer that allows you to keep warm in any proposed circumstances.

For many skiers, sportswear from RECCO not only helps them achieve the best results, but also saves their lives during extreme skiing.

The thing is that such clothes are not just equipment. It is an entire rescue system equipped with sensors and reflectors that allow even an unconscious athlete to send an SOS signal and notify search services of his location in the mountains.

Together with a corporation that is professionally engaged in the production of aircraft equipment, Under Armor has developed a sports uniform made from innovative fiberglass Mach39. It is intended for speed skaters. The shape allows you to significantly reduce drag and makes it possible to set new records.

As many as 108 world records were set by Speedo brand swimming suits developed by the Pentland Group. Leading swimmers from around the world, who managed to reduce resistance by just 2% using this unique equipment, demonstrated truly outstanding results.

What about shoes?

Representatives of running sports have already adopted innovative developments from Nike, which has proven in practice, not in words, that in sports, a priori, there are no and cannot be trifles.

Hyper Adapt. This is the name of the technology that allows you to lace sneakers created using 3D printing “exactly to your feet.” As the manufacturer assures, the first to reach the finish line will be the one who, with the help of innovative developments, will be able to do this with truly jewelry precision.

How not to lose face?

It's no secret that the world's leading runners cover enormous distances in marathons and half-marathons in all weather conditions. The best grip of the sneakers on the running surface, achieved with the help of Nike Anti-Clog Traction, helps them avoid losing face (in the most literal, not figurative sense of the word). The special material of the sole provides reliable grip even when running on Russian roads, which are far from ideal.

And to ensure that the foot is comfortable even during The Comrades super marathon, which has been held for almost a hundred years in the difficult climatic realities of South Africa, a special - almost weightless - Nike Flyknit fabric has been developed. It provides excellent ventilation, makes movement faster and less dangerous.

Not an athlete for shoes, but shoes for an athlete

This completely fair principle was proclaimed by Adidas, Nike's eternal competitor. The developers of these shoes implemented BOOST technology. The shoe adapts to the athlete's foot during training or a race, ensuring maximum support for the foot.

A real sensation in the world of sports was the UA HOVR model, which was created in collaboration with the chemical laboratory The Down Chemical. Just yesterday, miracle shoes that provide the foot with a return of expended energy at the moment of contact with the ground might have seemed like a fantasy. Today this is an objective reality.

Safely. Even safer

It is this slogan that can be adopted by those sports whose residents just yesterday were either jokingly or seriously called suicides. The modern industry of helmets designed for auto and motorcycle racing, as well as all kinds of skiing competitions, has significantly reduced the risk of ending up in a hospital bed for each of the athletes who have chosen impact-resistant products from Giro Avance.

The suits of racers and skiers have long been a “solid airbag”. It will work when there is a critical change in the position of the body in space and minimize damage in the event of a fall or collision.

Where is the Russian?

Domestic athletes, glorifying Russia in the international sports arena, are the most active users of Western developments. Manufacturers of sports equipment from our country are not yet ready to offer equipment that would meet the real needs of Russian athletes.

But who knows, maybe it won’t be long before Russian scientists will offer the world a unique symbiosis of scientific knowledge and high technology, which will allow them to set new records.

MODERN TECHNOLOGIES IN SPORTS

Chekasheva Daria Valerievna

1st year student, Faculty of World Economics, SSEU,

RF, Samara

Mokeeva Lyudmila Alekseevna

scientific supervisor, associate professor of SSEU, Russian Federation, Samara

Globalization processes have a direct impact on the development of sports technologies. As society develops, physical activity and sports are increasingly penetrating into all spheres of people’s lives, becoming an increasingly significant and integral part of world civilization. Elite sport has also been developing at a rapid pace in recent decades, gradually turning into a separate field of activity. Sports science is increasingly becoming an independent scientific discipline, which involves specialists from a variety of specialties. To monitor and analyze the athlete's actions, the latest achievements of scientific thought are used - from microelectronics to molecular biology. The direct result of scientific progress is changes in sports techniques and the achievement of higher results that seemed unthinkable just yesterday. Increasing the effectiveness of the training process at each stage of the training process can only be achieved as a result of combining fragmented knowledge obtained by coaches, sports specialists and scientists. The difficulty of creating a concept for individual training at the moment is the lack of a clear integration model that summarizes disparate achievements in different areas of scientific activity. Athletes and coaches now have to work in a situation of constant innovation. The innovations that a coach can use are diverse: new methods of sports training, business games, problem-based learning, interactive teaching, etc. Raising the intellectual level of coaches, methodologists and all specialists working in elite sports is a priority task of all leading sports powers .

Technologists in sports medicine

Athlete monitoring system during Polar Team 2 training

Its development used technologies that were successfully used earlier for on-line broadcasts of the world cycling races Tour De France and the Winter Olympic Games in Vancouver. Polar Team 2 (Fig. 1) was created to give the coach complete control over the training activities of his team. The second generation system is already used by famous world football clubs Real Madrid and Manchester United. One of the most important advantages of the second generation system is the ability to record and control training parameters in real time for 28 athletes simultaneously. Before the lesson, the coach records information about the future training for each player in his personal transmitter, and this happens using wireless communication and up to 10 transmitters simultaneously, which allows this to be done very quickly and conveniently. Further, during training, no matter where the player is, even on the edge of the field, the coach sees on the screen of his pocket computer or laptop online detailed information about the load of each athlete in the form of his heart rate values, % of the maximum, whether he is within the established training zones or even in the form of a specially developed training load indicator “Training load”. This allows the coach to constantly monitor the load of each athlete, compare it with the data and graphs of previous workouts right during the lesson and immediately see progress! This will allow you to optimize the training process by making the necessary adjustments to the load parameters of each player during training, making beneficial substitutions and rearrangements. And the built-in function for determining individual recovery time after exercise will help avoid injuries and overtraining! The Polar Team2 system kit consists of:

· 10 special Polar wearlink transmitters with built-in memory for storing heart rate values, both in off-line and on-line mode, which is enough for up to 360 hours of training in a 5-second recording interval and 48 hours in R-R intervals mode. An important advantage of the transmitters is the presence of a rechargeable battery, the capacity of which is enough for 30 hours of online recording and 400 hours of offline recording.

· Wireless charger that allows you to charge up to 10 sensors simultaneously. Charging time 12 hours.

· A base station that allows you to watch 84 players, 28 of them at the same time. Bluetooth class 1 connection with transmitters within a radius of 100m and WiFi connection with a computer. The battery in the station is also rechargeable with a usage life of 12 hours and a charging time of 4 hours.

· Software for working with a computer and a disk with a training course.

· USB dongle and carrying case.

Impact force sensor on the head Reebok Checklight

Reebok's new technology (Fig. 2) is designed specifically for boxing, rugby, American football, etc. The system is equipped with highly sensitive sensors that measure the force of a blow to the head and compare it with the maximum permissible values ​​- as soon as the information processing is completed, on a special The result appears on the label (green, yellow or red light). If the light turns red, the athlete urgently needs to complete the competition and go to the doctors, yellow - get examined, green - you can continue fighting.

Determining the age of an athlete by bones X-Ray Exam: Bone Age Study

X-Ray Exam: Bone Age Study (Fig. 3) is used in those rare moments when federations have doubts about the real age of athletes: as a rule, this applies to people from Africa and Arab countries, where the date of birth in the passport is often changed, to have a good chance of getting into a decent club or team of your age. The test technology is simple: the athlete undergoes a standard magnetic resonance imaging scan, but first a picture of the whole body is taken, and then a picture of both arms is taken. After this, doctors use special signs to determine a person’s age, but they don’t say exactly what these signs are. Usually such checks concern only one athlete, but during the 2005 FIFA Youth World Cup FIFA tested several full teams. Real Madrid also likes to use this test. True, the effectiveness of X-Ray Exam: Bone Age Study has recently been seriously doubted; for example, a group of Indian researchers say that it is almost impossible to determine the exact age of a person - it is more honest to talk about approximate values ​​(17-19 or 25-40 years).

3 D-body and muscle models

3D technologies help doctors not only determine the diagnosis and severity of the injury, but also monitor the healing process and determine the timing of the athlete’s return to action. This has been used in Russia for a long time. Together with magnetic resonance imaging, a 3D image is prepared (Fig. 4). This demonstrates damage to the joint much more clearly, making it easier to develop a treatment method. 3D images are also used to study injuries and how to avoid them. For example, in the spring of 2013, a group of researchers from Italy and the United States studied a shoulder injury typical of baseball: pitchers (players who throw the ball) put special 3D gyroscopes, accelerometers and magnetometers on the shoulder joint and, under the supervision of scientists, threw the ball. The resulting picture showed that as loads increase, pitchers begin to develop a scapulohumeral rhythm of movement - thanks to this, physical therapists began to work on a new method of treating baseball players.

Cryotherapy

Cryotherapy (CT) is a set of physical treatment methods based on the use of a cold factor to remove heat from tissues, organs or the entire human body, as a result of which their temperature decreases within the limits of cryostability without pronounced changes in the body’s thermoregulation - has long been successfully used in sports medicine for the treatment of acute and chronic injuries. Since the 90s of the last century in Europe, and more recently in Russia, the latest technology has been used for this purpose - local air cryotherapy, for which the cryoagent is dried atmospheric air at a temperature -40°C. Mobile units series " CryoJet" (Fig. 5) of the German company "Crio Medizintechnik" is an integral attribute of equipping not only any physiotherapy departments in Germany, but also the bases of leading European clubs in various sports. In our country, in the course of competent research, the parameters of a single procedure and course of treatment have been clarified, indications and contraindications were formulated, the high efficiency of the method was proven, which was a decisive prerequisite for the rapid growth of its popularity in medical centers.The main task of today should be the introduction of local air CT directly in sports clubs for the fastest possible assistance to athletes.

The above also applies to another new CT technology, standard for sports medicine and rehabilitation in the USA - long-term coldtherapy(8-11 hours). Portable device" Polar Care 500"Breg" includes a thermal container, pump, thermostat, power supply and replaceable applicators, including for the back and large joints (knee, ankle, shoulder, etc.). The small-sized pump continuously pumps ice water through a closed circuit, which is supplied on soft cryoapplicators, tightly fixed on the patient's body. Cold therapy occurs automatically while maintaining the set temperature within 2 °C-21 °C. Due to its ease of implementation and high efficiency, this technique, which is still unknown in Russia, has gained wide popularity overseas, where it is used in sports medicine, traumatology and orthopedics, plastic and arthroscopic surgery.

The latest cold treatment technology - general air cryotherapy- short-term (2-4 min) cooling of the entire surface of the patient’s body with a laminar flow of dry air at a temperature from -60°С to -110°С. Today, general CT is used in Germany not only for the treatment of rheumatic, vertebrogenic and skin diseases, post-stress disorders, but also to improve the quality of training of athletes, optimize physical activity and the recovery process after it, fully reveal the biological reserves of the individual with the main goal of achieving more and more higher sports results without compromising the health of athletes. Research by German scientists (Joch W., Fricke R., Uckert S.) made it possible to reveal the mechanisms of the influence of general air CT on the endurance of athletes, objectively proving in subjects after a 2.5-minute procedure in a cryochamber at – 110 °C an increase in the activity of the parasympathetic nervous system and closely associated with it is the chronotropic reserve of the myocardium, an increase in stroke volume and the efficiency of using the oxygen capacity of the blood in combination with a decrease in the concentration of lactic acid in it. Considering that today there are over 100 cryosaunas in operation in Germany, one should ask whether the surge in high results of German athletes in a number of sports is related to their widespread use during the training period.

Technologies in sports equipment

Professional sports require special shoes. The development of models for specific sports, such as tennis, basketball or running, is carried out in special laboratories, where each technological solution is carefully tested empirically. Currently, the emphasis is placed not only on the orthopedic and dynamic properties of shoes, but also on systems for recording individual indicators. Sneakers with sensors are an everyday reality for professional athletes. Sensors record weight, pressure distribution and movement parameters. Information is collected and analyzed using special software. The collected data can be used to record the progress of the athlete's performance or to plan for performance improvement. Back in the 1980s, corporate giants Nike, Reebok and Adidas released models of basketball shoes that significantly influenced athletes’ qualities such as speed and jumping ability. By setting the direction of movement, basketball shoes became a testing ground for experimentation with technologies aimed at improving performance. Today, sneaker companies have laboratories that study the properties of materials, such as shock absorption, thermal regulation, and so on. The sports shoe industry was one of the first to adopt personal activity sensors, creating models for professional athletes.

Vibram Smart Concept Sole

Another company that is at the forefront of developing technologically advanced sports shoes is Vibram. Last year, the brand introduced sneakers with the Smart Concept Sole system (Fig. 6). It provides sensors built into sneakers, which, in addition to recording the athlete’s indicators, such as body temperature or foot placement, can recognize the nature of the surface, notice dangerous areas and warn the owner with a light indication. The sneakers are controlled using a smartphone.

Nikeshoes

Nike continues to develop running shoes with improved outsoles. The next innovation was the LunarGlide 6 model (Fig. 7). The secret of this shoe is its dynamic support thanks to high-tech Lunarlon foam. In general, discoveries that yesterday were used only by professional athletes and astronauts are now sold in almost any store. Another clear trend in the production of sports shoes is Knit Shoes technology (Fig. 8). Conceptualized a couple of decades ago, the technology of elastic weaving became a reality relatively recently and instantly became a hit among track and field athletes around the world. Technologies in the production of sportswear can bring significant benefits only because they allow full control of the athlete’s physical activity, taking into account the individual characteristics of a particular person. A personal approach is a principle that works successfully in training sports professionals. The trend in the development of sportswear now represents the path to providing the most comfortable conditions in which the athlete’s potential can be fully revealed. Recent high-profile premieres from well-known manufacturers clearly demonstrate where the thoughts of the creators of sports equipment are heading. Sportswear manufacturer Under Armor, on the eve of the Olympic Games in Sochi, presented a speedskating suit (Fig. 9), which is declared as a means of achieving new world records. The suit was developed in collaboration with Lockheed Martin, renowned experts in speed and aerodynamics. 300 hours in the wind tunnel allowed the designers to create a suit that will minimize air resistance. Another innovation of the suit is a special zone in the crotch. As it turned out, it is this area of ​​the athlete’s body that is subject to friction, which can slow down acceleration. ArmourGlide is designed to keep this friction to a minimum, allowing you to gain precious fractions of a second. This is not the first time that the Under Armor brand claims to be a revolutionary in the production of sportswear. In 2002, the company introduced ColdGear T-shirts with the HeatGear system, which adjusts body ventilation based on the athlete's body temperature. Subsequently, similar technologies appeared in such manufacturers as Nike and Adidas.

Radiate Athletics

The technology, which allows you to determine the workload of muscle groups, has been developed over several years and will finally go on sale this year. Radiate Athletics (Fig. 10) looks extremely simple - like an ordinary T-shirt. However, as soon as the athlete puts it on and begins to perform exercises, the body produces heat and especially loaded muscle groups begin to stand out with bright colored spots. This is how thermal imaging technology works, the mechanism of which the creators are still keeping secret. It is only known that NASA’s legacy could not be avoided here either. The main value of the function is that it allows you to competently distribute loads without succumbing to the deceptive sensations of the body.

Speedo LZR Racer

LZR Racer (Fig. 11) is perhaps the most scandalous technology in the history of sports. The suits, invented by Speedo in collaboration with NASA, have become such an effective way to improve swimming performance that the question of banning the use of the new technology has repeatedly arisen. Made from a blend of nylon and elastane and containing water-repellent panels, the fabric reduces water resistance and allows the swimmer to move faster. The fabric, which was called “shark skin”, is today used not only in the production of equipment for professional athletes. Civilian versions of wetsuits and swimsuits are available and are very popular throughout the world. Speedo technology was recognized as “technical doping”, as it practically deprived athletes who did not have such suits of any chance of achieving high places. As a result, LZR Racer was banned: since 2009, it is impossible to use suits that cover the entire body and increase the hydrodynamic properties of the body.

adidas MiCoach smart soccer ball

For those who are trying to play football a little better, the adidas MiCoach smart ball will be an excellent gift (Fig. 12). This gadget has revolutionized on-field training. It will help in developing the technique of blows and power, in improving the accuracy of bends and passes. There are sensors installed inside the ball that determine all of the above parameters, and then transmit them via Bluetooth to a computer or smartphone. Thanks to this, you can see the trajectory, impact force and much more. In general, this is real black magic.

Smart food scale Prep Pad

Proper nutrition and a strict diet are the key to the success of any athlete. If you have eyes, then most likely you know how to use them, but even such an important sense as vision cannot always help in choosing products. Another thing is miracle technology, such as the Prep Pad scales (Fig. 13). They provide real-time analysis of food composition, dividing it into proteins, fats, carbohydrates and other components. The scales work in conjunction with the Countertop application. By the way, in order to understand after dinner whether the resulting proteins and carbohydrates were distributed correctly in the body, it is worth using other scales, this time for people - Targetscale. They will help you understand how much fat, water, muscle and bone mass you have in your body.

Modern sport is unthinkable without. To raise a champion, physical activity alone is not enough. Not only doctors, psychologists, nutritionists and scientists, but also businessmen and engineers are involved in the struggle for high results.

Athletes should perform and train more efficiently, suffer fewer injuries and recover faster after exercise. Yaroslav Savin, General Director of VostokInvest, talks about innovations in sports equipment and accessories.

Innovation in sports business: what technologies are used to create equipment

Yaroslav Savin

This material relates to the topic of sports marketing. Read and.

Sports technologies have been developing at a cosmic pace in recent years. In the highly competitive environment of all sports, the best engineering solutions are immediately field tested and put into production, and then rapidly become cheaper and are introduced into the mass market.

Equipment

Cloth

Today, any athlete is surrounded by technology around the clock. He sleeps in special pajamas, trains in special clothes, and has a special uniform for performances. Global sportswear brands compete to develop the most ergonomic, comfortable and durable uniforms for athletes and amateurs.

• American brand The North Face has developed a special collection of 60 items for the US national ski team. It took two years and thousands of hours of work by designers and fashion designers who selected colors and styles that emphasized the spectacle of halfpipe and slopestyle tricks.
• Snowboarders in the United States and Canada compete in UnderArmour's high-tech Coldgear® Infrared uniform. This clothing maintains optimal body temperature between warm-up and competition. A layer of special ceramics is applied to its inner side. This allows the air layer under clothing to warm up faster and store heat.
• RECCO® ski clothing is equipped with an avalanche rescue system. A sensor is mounted into the suit and special reflectors are built into it. In the event of an emergency, you can quickly determine the exact location of the athlete.
• North American speed skaters use the Mach39 racing uniform, which UnderArmour developed in conjunction with aircraft manufacturer Lockheed Martin. The technology is based on 3D motion capture models of athletes that record poses during the race. Based on these models and tested in the wind tunnel, the fiberglass shape ideally reduces drag and allows for better results.
• One example of innovation is the Pentland Group (Speedo brand). This company created a swimming suit that, by reducing the swimmer's drag by just 2%, allowed it to set 108 world records.

Shoes

Nike is a leader in the production of high-tech sports shoes, regularly introducing new products for professional athletes, which are then launched into a wide series.

Nike is the first to introduce 3D printing technology into the production of custom-made sneakers and boots. Ultra-precise lacing technology using a sensor system ensures perfect shoe fixation and adapts to the movements of its owner.

Nike's Anti-Clog Traction system activates when water hits the outsole and helps prevent dirt from sticking with adaptive polymer materials. Engineered Nike Flyknit provides flexibility and support in a variety of conditions, while precision-woven, nearly weightless synthetic fibers provide breathability.

Close competitors are also actively catching up and constantly creating innovative models. Adidas is constantly developing its BOOST technology, and the new ULTRA BOOST adapts to the individual characteristics of runners, providing support and comfort during long runs.

Under Armour, with its focus on energy return and a strong commitment to performance apparel, has applied its industry-leading innovations to the breakthrough UA HOVR running model. It uses a symbiosis of proprietary technologies, such as Energy Web and foam technology, developed jointly with the international chemical company The Down Chemical, which is responsible for shock absorption and energy return upon landing.

Protection and special equipment

Sports clubs and national teams are in every possible way interested in their athletes performing long and fruitfully. This means that requests are being made to the sports industry for the development of injury-proof, shock-absorbing and impact-absorbing helmets and various protection systems.

Special helmets are being developed for high-speed sports (alpine skiing, auto and motorcycle racing). One of the new products is the impact-resistant Giro Avance helmets with hinged panels that reduce rotation during an angular impact.

The suits also feature airbags to protect against falls. Built-in motion sensors instantly respond to changes in body position. Such a suit, for example, was worn by Austrian skier Matthias Meyer, who landed hard on his back at the 2015 championship, but thanks to the protective cushion, the fall did not have catastrophic consequences.

Protection systems are one of the few areas of sports technology where Russian developments compete with Western models. Sports solutions have recently been launched into production by the BTK Group concern, the main supplier of workwear, as well as protective and unloading systems for the Russian army (elements of “Ratnik” equipment), as well as for various domestic special services.

Accessories

Glasses, headphones and “smart equipment”

All kinds of gadgets allow athletes to assess the situation, navigate faster and train better.

Visual devices for athletes are actually an alternative to Google Glass, while they are still too expensive for amateurs, but are actively used in professional sports. Recon Jet smart glasses for skiers, snowboarders and cyclists are equipped with all-weather processors, memory, HD cameras, wireless interfaces and other bells and whistles.

Experimental masks for snowboarding, one of which, worth $58 thousand, is used by British snowboarder Zoe Gillings, for example, are equipped with two cameras. One is aimed at the track, the other is aimed at the athlete’s eye. The processor evaluates where the athlete is looking, what he is distracted by, and warns in time about possible collisions and other emergency situations.

Sports headphones are a good alternative to all kinds of heart rate monitors and sports watches. UnderArmour, for example, has been collaborating with audio equipment manufacturer Harman for several years to produce UA-JBL headphones, which change heart rate during training and report data to the athlete online.

The sports startup Horsecom went even further - they launched the production of headphones for horses. This is a set of two devices - for the rider and the animal. During the performance, the horse listens to the same melody that was recorded during training. This allows you to more accurately practice movements and routes without being distracted by extraneous sounds, and the athlete can give voice commands using a microphone.

Adidas's miCoach Smart Balls can train an athlete to practice different kicks, and the C-Ring Dumbbells glow in different colors depending on the load and the number of calories burned during the workout.

Telemetry devices

The main gadgets for assessing the current condition of athletes and tracking are smart watches, which are traditionally developed by Garmin. Various microchips, sensors and sensors are also sewn into T-shirts, sneakers and other sports accessories. For example, the HOVR Connected running shoe is equipped with its own GPS navigation system, and Data Record Sensor® technology tracks, analyzes and stores virtually everything important to runners.

Reebok's new technology for contact sports is built into helmets and gloves that measure impact forces and compare them to impact limits.

Exercise equipment

Two trends are prevailing in sports training equipment - fully digital models and computer simulators for high-value sports (for example, sports aviation and yacht racing) and a shift back to traditional mechanical devices for training physical strength and endurance.

Russia is still far from creating innovative equipment

Russia is still at the very beginning of its journey to create technologies and innovations in equipment and accessories that will create something fundamentally new for athletes at the global level. There are local examples of successful Russian companies that are already surprising with their level, but we are still far from a powerful and dense symbiosis of scientific knowledge, technology and the real needs of sports.

How noticed famous showman Nikolai Fomenko, “being in the top three world hockey teams for at least 60 years, our athletes do not play on domestic skates or with their own sticks. Our best figure skaters in the world skate on Italian skates, and the Italians dictate training methods to us - to land on one edge of the skate or two, and we are forced to relearn. We can’t even sew our own shorts, and this is important in modern sports.”

When determining the conceptual features of innovative processes in the field of physical culture and sports, in the author’s opinion, attention should be focused on the fact that physical culture and sports are part of the general culture, as well as on the fact that innovations that to a certain extent affect the culture of society constitute an invention new images, symbols, norms and rules of behavior, new forms of activity aimed at changing people's living conditions, the formation of a new type of thinking or perception of the world.

In addition, the author emphasizes that the reasons for the emergence of innovations are the rejection by individuals or groups of dominant cultural values, regulatory norms, traditions, customs, rules of behavior and the search for their own ways of cultural and social self-affirmation. It can be argued that innovations arise in both traditional and modernized cultures. The creators of cultural innovations are often people from other countries or other sociocultural environments who have values ​​that are different from the environment where they come and turn out to be heterogeneous for a given society.

Based on the definitions of innovation, we point out that innovative activity in the field of physical culture and sports is a fairly important and integral part of the element of the national economy under consideration, in which the object is physical culture and sports organizations and their areas of activity, which are exposed to innovative processes in order to meet the needs society in physical education, health, sports and entertainment services. Then innovative management in the field of physical culture and sports will be a type of activity aimed at forecasting, planning, organizing, control, coordination and the necessary regulation of the development and implementation of products of innovative processes in this area in order to obtain a progressive socio-economic effect and improve living standards population of the Russian Federation.

In the author’s opinion, the features of innovations in the field of physical culture and sports are characterized by the specificity of this sphere, which has two fundamentally different components: on the one hand, it is a physical education and health line based on harmonization, spiritual and physical development of a person, on the other hand, competitions, wrestling and entertainment - categories that are much more of a material and consumer nature. It is important to understand that at the same time they form a clear system of interaction with each other. Health and general physical fitness are always tested in practice in terms of effectiveness in confrontations and competitions, while stressful situations, wrestling (entertainment, in our opinion, in this aspect should be considered only as an incidental, additional element) to a certain extent change the requirements for training , the state of the individual, unions and associations of people, being a motivator for improvement and moving forward along the first line. From this we can conclude that the sphere of physical culture and sports itself obviously has great innovative potential; in its essence there is a need for innovation.

In order to increase the efficiency of innovation management in the field of physical culture and sports, in our opinion, it is necessary to structure innovation processes in the industry to a certain extent - to form a rational classification of innovations, taking as a basis existing developments in this area. Thus, according to the author, it is rational to divide innovations in the field of physical culture and sports according to the main characteristic - the final result. In this regard, we highlight a number of positions.

Firstly, the innovation of a physical education and sports product (service), that is, a new, practically implemented way of meeting consumer demands for such services. This is true both for completely new sets of services, and for various modifications of existing ones in order to increase their value for the population. Here it seems relevant, for example, to introduce an aquatic complex into classes, along with existing traditional types, modern types of aqua aerobics, etc. This, in our opinion, should also include the introduction of team sports complexes that are new to Russia to the list of traditional sections in children’s sports schools.

Secondly, innovation in the physical culture and sports process is the introduction of new concepts for providing the category of services under consideration, which provide certain competitive advantages: reducing costs, reducing the time cycle, improving the quality and level of physical fitness, and satisfying target consumers in physical and aesthetic terms. Here we can consider as an example the use of new types of equipment and technologies in the training process, for example, for accelerated swimming training. This also includes innovations in the field of the mechanism for paying for services by consumers, including the purchase of fitness service packages on credit, in installments, which makes it possible to speed up the implementation of services and increase their availability without loss of quality.

Thirdly, it is necessary to determine the innovation of the management strategy in this area, that is, a change in the concept of creating value of physical education and sports services for the population, in order to create and satisfy newly emerging needs for physical activity and maintaining a healthy lifestyle, increase the very value of services and related products, form new segments of the services market for physical education and sports organizations.

In this aspect, in our opinion, a lot can be done both by the fitness industry operators themselves and by government agencies at the federal and regional levels. Strengthened PR and promotion of fitness services of a certain category as such - on the part of their suppliers, development of necessary sports of the highest achievements - with the support of the state. Taken together, targeted and coordinated actions here can give a worthy result in terms of innovative development of the fitness industry as such.

Next, we will highlight innovative management strategies that are relevant for the industry: progressive services that create added value; new concepts for the distribution of physical education and sports services; creation of new markets for the sale of services in the category under consideration; new models of conducting activities in the field of physical culture and sports.

As an example of an innovative management strategy, in our opinion, here we can imagine the opportunity for large network organizations in the industry to use effective principles and methods of corporate governance, adapted to the specifics of doing business in the fitness industry, in the process of current activities and future development.

Let us note that an important feature of innovation in general, and for the field of physical culture in particular, is that innovative activity is often local in nature. In this regard, the innovative nature of implemented comprehensive measures for the development of industry organizations at the regional level is of particular importance in the current situation. Here, in our opinion, it is worth paying special attention to the marketing of territorial entities, the nature and specificity of the needs of the population of the territory for physical education and sports services.

Thus, the sphere of physical education, health, sports and entertainment services has significant innovative potential. The active introduction of innovations into the activities of physical culture and sports organizations will give an additional impetus to the development of the service sector of territorial entities and the growth of the quality of life of the population of the Russian Federation.

UDC: 796:338.2

SYSTEM INNOVATION

in the field of physical culture and sports at the municipal level: implementation and effectiveness

Candidate of Pedagogical Sciences, Associate Professor E.V. Khromin A.V. Kolychev, S.V. Subbotina, N.G. Radostev

Department of Sports and Youth Policy of the Administration of Tyumen

MUNICIPAL SYSTEM INNOVATIONS IN THE FIELD OF PHYSICAL CULTURE AND SPORT: ADOPTION AND EFFECTIVENESS

E.V. Khromin, associate professor, Ph.D.

A.V. Kolychev, S.V. Subbotina, N.G. Radostev

Department of Sport and Youth Policy of the Administration of Tyumen, Tyumen

Key words: systemic innovation, integration, strategy, health, basic and post-secondary education, monitoring, communication marketing, information support.

The purpose of the research was to develop the theoretical and methodological foundations of the strategic approach to the management of innovations in the field of physical culture and sport, as well as to develop and test a technology of implementation of system innovations. The implementation of the strategy of systemic innovations contributed to significant development of the infrastructure of physical culture and sport and extending the opportunities for regular training, as well as to creating conditions for the development of youth sport through a series of activities stipulated in the paper.

The concept of the systematic innovation strategy in the field of physical culture and sport was designed and implemented in the study. In addition, there was formed a municipal bank of innovations being tested and implemented in pilot sites.

The share of people regularly engaged in physical culture and sport has increased on the average per year. The number of students of educational institutions, engaged in physical culture and sport has risen significantly compared to the previous year. The absolute number of those regularly engaged in domiciliary training has increased by 91% compared to 2012.

Thus, the strategic approach to the implementation of the system innovations in the field of physical culture and sport was proven to be efficient based on the stated criteria.

Key words: system innovations, integration, strategy, health, basic and additional education, monitoring, communication marketing, information support.

Introduction. The basis of the “Strategy for the Development of Physical Culture and Sports in the Russian Federation until 2020” (hereinafter referred to as Strategy 2020) is the transition of the development of the sphere of physical culture and sports to an innovative model. When developing Strategy 2020, issues aimed at improving the health of the nation, increasing the level and quality of life of Russians, improving the preparedness of human potential, increasing the competitiveness of Russian sports and Russia's prestige in the international arena, improving the education of the younger generation and the unity of Russian society were taken into account.

Without dwelling on the existing socio-economic problems, for the solution of which the possibilities of physical culture and sports can be used, we note that sports and recreational activities actually improve the health and physical fitness of a person, contribute to the education of the younger generation, physical rehabilitation and social adaptation of disabled people, increase the working capacity and labor productivity of the economically active population prolongs the period of active labor activity.

The social effect of innovation is that it helps to improve the well-being of society, improve the quality of life, working conditions and productivity, and accelerate the renewal of the living environment through the process of creating a healthy lifestyle and its duration.

In this situation, innovative management is an effective way to achieve these goals, providing new opportunities for improving health.

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building the nation, improving the level and quality of life of Russians, etc. .

It is necessary to substantiate strategic approaches to updating and improving the quality of management systems at various levels, as well as creating mechanisms that make it possible to practically solve these problems. In this regard, the study of problems of innovative management and management innovations, the place and role of which is determined by fundamental shifts in the content and nature of the information, methodological and practical basis for the development of the sphere of physical culture and sports, seems extremely important.

The strategy of systemic innovation in the field of physical culture and sports is a targeted change in the composition of its functions, organizational structures, technologies and organization, as well as methods of the management system, aimed at replacing its elements in order to accelerate or improve the solution of the tasks set by society and the implementation of the 2020 Strategy.

Despite the significant number of publications devoted to various aspects of innovation, it should be noted that they do not sufficiently develop and present the basic theoretical and methodological problems associated with the strategic approach to planning and implementing innovations in the field of physical culture and sports. Therefore, the task of developing and justifying a holistic, systemic concept - a strategy for systemic innovation in the context of modern management - remains unresolved.

The relevance and significance for the development of the sphere of physical culture and sports of the problems under consideration, their insufficient development, determined the choice of the topic and directions of this research.

The purpose of the study is to develop the theoretical and methodological foundations of a strategic approach to innovation management in the field of physical culture and sports, as well as to create and test a mechanism for introducing systemic innovations.

The research hypothesis is the assumption that the implementation of the strategy of systemic innovation will significantly develop the infrastructure of physical culture and sports, expand opportunities for systematic physical education and sports, and also create conditions for the development of children's and youth sports by:

Creating the necessary conditions and introducing innovations;

Implementation of innovative projects: “Monitoring the condition of all physical culture and sports facilities available in the city”, “Integration of resources of institutions of basic and additional education for children and youth”, “Monitoring the health and physical fitness of young athletes”, “Organization of physical culture and recreational work at the place of residence population", "Communication marketing

and information promotion of physical culture and sports";

Determination of system productivity indicators for managing innovation processes.

This will allow:

Create a holistic concept of an innovation process management strategy that ensures the constant and progressive implementation of innovative developments;

Receive social effects from the systemic implementation of innovations: increasing the level of health of the population, and therefore improving the quality of their life; improving the qualifications of personnel working in the industry;

To create a synergistic effect from the introduction of innovations, expressed in the integration interaction of specialists from different industries: pedagogy, sports, medicine, law and the creation of a unified innovation and information environment.

Research objectives:

1. Develop and implement the concept of a strategy for systemic innovation in the field of physical culture and sports (forecast changes in requirements for the management system in the future, use the method of program-target planning for the medium and long term, identify priority links, ensure coordination of connections between various innovations).

2. To form a municipal bank of innovative developments that have been tested and implemented at experimental sites.

3. Prove the effectiveness of a strategic approach to the implementation of systemic innovations in the field of physical culture and sports according to the following criteria: the share of the population systematically involved in physical culture and sports in the average annual population; the number and proportion of students in general education institutions involved in physical education and sports; absolute quantity

System innovations in the management of physical culture and sports at the municipal level

Monitoring the condition of all physical culture and sports facilities available in the city

Organization of physical education and health activities at the place of residence of the population

Monitoring the health and physical fitness of young athletes

Communication marketing and information promotion of the field of physical culture and sports

Integration of resources of institutions of basic and additional education for children and youth

Rice. 1. System innovations in the management of physical culture and sports

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systematically engaged in physical culture at the place of residence of the population. Methodology and organization of the study. The main research work was carried out on the basis of children's and youth sports schools and centers in Tyumen, flat structures at the place of residence of the population, institutions of basic general and higher education. The work involved specialists from the Department of Sports and Youth Policy of the Administration of Tyumen, the Department of Education, managers, coaches, additional education teachers and sports organizers, as well as managers and specialists from other sectors of the social sphere.

In our research, we adhere to an intensive strategy for solving the problem of improving health and increasing the number of people involved in physical culture and sports, which allows, with available resources, even modest ones, to find internal reserves for increasing the effectiveness of health improvement policies for various segments of the population, including schoolchildren, through the introduction of innovations in educational and training processes.

Systemic innovations (Fig. 1) are interconnected local innovations that have a many times greater systemic effect and have

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